How Corporations Lure You In & Make You Doubt: Is Wesley Financial Group Legit?

Catchy Jingles & More

Wesley Group Timeshare - Catchy JinglesYou’ve probably heard a jingle or two in your lifetime. You’ve probably heard jingles for all sorts of different businesses; take for instance, cigarette companies. Most cigarette companies used to have jingles and other catchy ads, especially in the mid-20th century. A catchy jingle is just one of many tactics used by companies to get you to buy their product. Tactics such as these can seem so gimmicky sometimes that they make you doubt businesses. Soon you may find yourself having concerns about the tactics used by all sorts of businesses to get you to buy their product or service.

Timeshare companies are no exception. Although deceitful timeshare companies may not use jingles to lure you in, their other deceptive and high pressures sales tactics have tricked countless people. If you’ve been scammed by a timeshare company, you may find yourself hesitant about other companies. You may even wonder if the good guys are really good guys. Wondering “Is Wesley Financial Group legit?” might become a question that arises in your mind. However, since 1989, we’ve helped many people find the light at the end of the tunnel with their timeshare woes. That being said, deceptive sales tactics are used by many companies, and it is interesting to see the lengths that companies will go through to get you to buy their product or service. As we said earlier, a prime example is cigarette jingles. Some cigarette jingles from the 1940s onwards are remembered by many who watched them as children.

Cigarette Jingles & Ads

As Kara Kovalchik described in her article titled, “13 Vintage Commercials That Made Smoking Seem Irresistible”, “It’s been four decades since President Nixon signed the bill that banned cigarette commercials from U.S. airwaves, but millions of Baby Boomers can still hum the “Winston tastes good” jingle. Tobacco companies paid big bucks to hire the best creative minds to make their ads memorable…” (Kovalchik 2015). People are understandably cautious of many companies out there, and this is one of the reasons why.

We get hooked on jingles. They are catchy, and we can’t shake them. That is why they are used. Jingles are an example of sales tactics that are used to get people to buy a product or service. The jingle for different kinds of cigarettes help you remember they exist, and even may get you to consider purchasing them. “Anyone who watched TV in the late 1960s can probably still sing the Salem jingle: “You can take Salem out of the country but/you can’t take the country out of Salem.” The tune was so catchy that later commercials ended the song after the but, leaving the listener hanging…” (Kovalchik, 2015).

Kovalchik continues to explore the cigarette ads with a look at Camel cigarettes. She writes, “Today, “I’d walk a mile for a camel” sounds like the wistful lament of a Bedouin who’s been alone in the desert too long. But just a few decades ago, even non-smokers knew that the Camel in question was a cigarette. Print ads during that campaign usually featured the smoker’s feet propped up while he enjoyed his Turkish tobacco, a visible hole worn clean through the sole as a result of all that walking.” (Kovalchik, 2015). These clever ads written for cigarettes are hard to get out of your mind, and this has become even more popular throughout the years with other businesses. It seems as if more and more businesses still use catchy jingles. For instance, catchy jingles or ads about what number to call after you have been in auto accident are widespread in some areas of the United States.

Why Jingles are Used

In an article written by Tim Faulkner for HowStuffWorks.com, Faulkner goes into detail about jingles and why they are so catchy: “Jingles are written to be as easy to remember as nursery rhymes. The shorter the better, the more repetition the better, the more rhymes the better. If you’re being indecisive in the deodorant aisle and you suddenly hear a voice in your head singing “by … Mennen,” you might drop a Speed Stick (manufactured by Mennen) into your basket without a second thought.” (Faulkner, 2008). It’s almost frightening the degree in which you can get hooked on certain things, based on the marketing tools used to lure you in.

Wesley Group Timeshare - Effects of Music on the BrainFaulkner states, “Psychologists and neurologists who study the effects of music on the brain have found that music with a strong emotional connection to the listener is difficult to forget. It was this discovery that led marketers to license pop songs for advertising instead of commissioning original jingles. It turns out that some pop songs contain earworms: pleasantly melodic, easy-to-remember “hooks” that have the attributes of a typical jingle.” (Faulkner, 2008).

“Earworms, also known by their German name, “ohrwurm,” are those tiny, 15- to 30-second pieces of music that you can’t get out of your head no matter how hard you try (the phenomenon is also called Song Stuck Syndrome, repetuneitis, the Jukebox Virus and melodymania). The word “earworm” was popularized by James Kellaris, a marketing professor at the University of Cincinnati, who has done a great deal (for better or worse) to bring this phenomenon to the forefront of the study of advertising techniques.” (Faulkner, 2008). Is Wesley Financial Group legit? Well, we certainly don’t use earworms to get you to find out about our business. We just focus on our quality customer service.

The article further continues, “We don’t know much about what causes earworms, but it could be the repeating of the neural circuits that represent the melody in our brains. It might also have to do with some of the findings of researchers Alan Baddely and Graham Hitch, and the model of working memory, the part of the brain that practices and repeats verbal information [source: Models of Working Memory]. In 1974 Baddely and Hitch discovered what they called the phonological loop, which is composed of the phonological store (your “inner ear,” which remembers sounds in chronological order) and the articulatory rehearsal system (your “inner voice,” which repeats these sounds to remember them). This area of the brain is vital in early childhood for developing vocabulary and in adulthood for learning new languages.” (Faulkner, 2008). It’s fascinating to see how these catchy jingles stick in our minds, and kind of frightening. Is Wesley Financial Group legit? Yes, we are. We do our utmost for our clients, to help them out of any timeshare deception that they have been through. Asking “Is Wesley Financial Group legit?” is a reasonable question, especially if you have been the victim of timeshare fraud and are wary of businesses altogether.

Faulkner states, “Researchers have noted that the shorter and simpler the melody, the more likely it is to get stuck in your head — therefore some of the most common earworms are jingles and the choruses of pop songs. Earworms tend to occur more often in musicians than non-musicians and in women more than men. Those suffering from obsessive-compulsive disorder can be particularly irritated by earworms. Sometimes, hearing the offending refrain (or replacing it with something equally infectious) can clear an earworm from the mind, but, unfortunately, there is no surefire way to get rid of them.” (Faulkner, 2008).

Is Wesley Financial Group legit?

When we think of the phenomenon of hooking people in this way, with the use of “earworms”, we know that a lot of major corporations will go at great lengths to get you to buy their product or service. It can make you doubt whether you can trust businesses at all. It’s easy to see why you would wonder, “Is Wesley Financial Group legit?” You may begin to wonder who you can trust.  If you or someone you know was duped by a timeshare company, contact us today to see if we can help you reduce your level of ownership or cancel your timeshare altogether. Wesley Financial Group has a 100% proven success rate of helping our clients. Is Wesley Financial Group legit? We definitely are, and we care about helping our clients. Contact us today.

Kovalchik, Kara. (March 12, 2015). 13 Vintage Commercials That Made Smoking Seem Irresistible. MentalFloss.com, http://mentalfloss.com/article/61707/13-vintage-commercials-made-smoking-seem-irresistible

Faulkner, Tim. (February 19, 2008). How Commercial Jingles Work.

HowStuffWorks.com. https://money.howstuffworks.com/commercial-jingle.htm